MarketPlace
Sell on Aiydyn

Design System

Brand Guide

A comprehensive guide to the MarketPlace visual identity, including our color palette, typography, and design principles.

Primary Colors

Our core color palette combines warm, earthy tones with rich greens to create an inviting and trustworthy marketplace experience.

Cinnamon Wood

#A56D50

brand.500

Primary brand color

Reddish Brown

#8A4B3F

brand.600

Dark accent, hover states

Desert Sand

#D8B19E

cream.400

Warm neutral accent

Platinum

#E6EDEF

cream.300

Main background

Evergreen

#05250B

sage.900

Text, dark accents

Color Scales

Each primary color extends into a full scale from 50 to 900, providing flexibility for various UI states and contexts.

Brand (Cinnamon Wood)

50

#faf6f4

100

#f3ebe6

200

#e5d3c8

300

#d1b5a3

400

#b98b74

500

#a56d50

600

#8a4b3f

700

#6f3a31

800

#542c25

900

#3a1e1a

Sage (Evergreen)

50

#f0f4f1

100

#dce6df

200

#b5cabb

300

#8eae97

400

#679273

500

#47724f

600

#325738

700

#1f3c23

800

#0f2814

900

#05250b

Cream (Neutrals)

50

#fdfbf9

100

#f9f4f0

200

#f0e6de

300

#e6edef

400

#d8b19e

500

#c9a08b

600

#b88c75

700

#a07760

800

#86624d

900

#6b4e3d

Typography

Our typography pairs the elegant serif Playfair Display for headings with the clean, modern Montserrat for body text.

HEADINGS

Playfair Display

Heading 1

Heading 2

Heading 3

Heading 4

Heading 5
Heading 6

BODY TEXT

Montserrat

Extra Large (xl)

The quick brown fox jumps over the lazy dog.

Large (lg)

The quick brown fox jumps over the lazy dog.

Medium (md)

The quick brown fox jumps over the lazy dog.

Small (sm)

The quick brown fox jumps over the lazy dog.

Extra Small (xs)

The quick brown fox jumps over the lazy dog.

PLAYFAIR DISPLAY WEIGHTS

Regular 400

Medium 500

Semibold 600

Bold 700

Extrabold 800

Black 900

MONTSERRAT WEIGHTS

Thin 100

Extralight 200

Light 300

Regular 400

Medium 500

Semibold 600

Bold 700

Extrabold 800

Black 900

Usage Examples

See how our colors work together in common UI patterns.

BUTTONS

Primary Button
Secondary Button
Outline Button

CARDS

Card Title

Card description text goes here.

$29.99

BADGES & TAGS

Sale
New
Featured
Best Seller

Accessibility

Our color combinations are designed to meet WCAG accessibility standards for text readability and visual contrast.

White on Evergreen

High contrast combination for dark backgrounds. Excellent for headers and important text.

Evergreen on Platinum

Primary text combination for light backgrounds. Clean and highly readable.

White on Cinnamon Wood

Brand color with white text for buttons and CTAs. Warm and inviting.

Cinnamon Wood on White

Accent text and links on light backgrounds. Draws attention without overwhelming.